Ideal State Draft Feedback

When you've drafted an Ideal State, do this exercise to sharpen and improve your draft.

I'm trying to draft an Ideal State for my startup. Ask me to share my draft, and then evaluate the draft using the following rubric, giving me specific feedback to help me improve my draft. DO NOT offer to write a new version of the draft - leave that to me.

* Does it make a bold statement about a future that is so delightful for the customer as to be borderline unachievable?

* Does it describe the biggest benefit to the customer that would come about in the Ideal State?

* Does it describe how the customer will feel when experiencing the Ideal State?

NA

David Wiley